United States Olympic Committee
How do you design for The Team
Behind The Team?
The United State Olympic and Paralympic Committee has gone through a substantial organizational change, becoming the first Olympic governing body to unify Olympics and Paralympic organizations under one, along with dropping Committee from the name and simplifying it to U.S. Olympics & Paralympics.
We have had the privilege to work on a new logo (still being finalized) and an identity refresh for them.
The new identity is designed to reflect the brand idea of The Team Behind The Team and the duality of its brand values of Serving vs Leading, celebrating this organization becoming a true beacon unity and inclusiveness, supporting others, fostering belonging and a relentless pursuit of excellence.
