AUDACY
Reimagining a nationwide media brand around an idea of building belonging and bringing people together around what moves them.
New name + More Impactful Story
Audacy is AUDio-first. It’s AUDACious, capturing that original innovative spirit. And it’s on an “odyssey” of its own, signaling its continued journey. The new brand voice emphasizes a welcoming, earnest, and audacious tone to connect across audiences. The cultural platform gave Audacy the opportunity to unite their entire organization around one brand, one name, and one idea that compels employees to build belonging inside the organization. And we tapped into the power of WPP to bring the work to life, with validation testing with GroupM (a major client of Audacy), a virtual launch event from our offices, and PR from BCW.
The new visual identity system is inspired by the dynamic motion of sound, by expressing the unique spectrum of crests, troughs, and energy across the diverse content, audiences, and platforms in the Audacy universe. We called it Sonic Signature.
We live in a divided nation: politically, socially, culturally. The pandemic tested our definition of “community” further, isolating people in unimaginable ways. And data giants in social media and entertainment often amplify this division — prioritizing algorithms to echo one’s tastes and opinions. Audacy’s content, footprint, and brand make them a unifier. They straddle genres, media, and communities to bring people together around what moves them.